Did you know that 20% of all real estate agents are responsible for 80% of all real estate transactions? It is likely that you are aware of the fierce competition among agents. Sometimes it can seem overwhelming to compete. The question is, how can you increase market share while still working your primary job?
Let’s look at the competition to get context. According to the National Association of Realtors (NAR), Florida has more than 195,000 Realtors as of February 2021. This does not include non-Realtors that are licensed as real estate agents. This number could be close to 300,000, which would mean that 1 out of every 90 people is a real estate agent.
It can seem impossible to compete with such staggering numbers. Think about it for a second. How many people do you know who are real estate agents? I bet at least three people came to mind right away – many of them close friends.
How can you be competitive? Let’s take a look at a few of the areas that need your attention.
Broker and Brokerage
It is important to choose the right brokerage and broker to work with. Your broker is like a professor or coach. It will be difficult for you to find the strategies that you need to succeed if you don’t have that person as a mentor. These are common complaints that we hear at Zeal Realty. These complaints include “I don’t even know who my Broker is,” “I am constantly working with ever-changing support staff,” and “My Broker is not available for coaching or mentoring on nights or weekends.”
Agents often believe that working with big-name brokerages will boost their services. Although this can sometimes be true, it often sets agents back and can prove costly. Remember that you are an entrepreneur and this is your business. This is especially important if you’re trying to leave your job. Large corporations control large brokerages, which can make it difficult for entrepreneurs to be agile in making decisions.
We’re not talking drills and saws. These are super-charged tech tools that allow you to work more efficiently, so as a part time agent you can maximize the time you spend working with customers and have your tools do the work for you while your primary job is being done.
Many brokerages will provide top-quality tools that are custom built for their clients. Although some of these tools are great, too many tech tools built in-house can make it difficult to keep up with the changing times and give you less flexibility to manage your business. It is necessary to invest in technology. Zeal Realty partners closely with top tech companies to provide our agents with cutting-edge tools like dotloop and Follow Up Boss.
You must always invest in your business, no matter what. The most frequent question we are asked is “Do you provide leads?” The short answer to this question is yes. However, leads that you receive may require immediate action that may not be compatible with your main job. Do you prefer to receive leads or learn how you can procure and manage leads that work for you?
Zeal Realty’s mission is to help agents become successful lead-generating machines. Your goal is to make your business mobile by investing in a way that allows you to move around. You can achieve sustainable growth by having the right processes and tools to manage the customer journey.
We’ve given you some tips on how to set yourself up to succeed as a part time agent. Are you ready to grow your business? Zeal Realty agents earn 100% commissions and have access to the best tech tools. They also receive unparalleled Broker support.
Register today and get your license activated within 24 hours.